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ALA Connect Live: Library Marketing and Outreach - Shared screen with speaker view
Tina Coleman, ALA Staff
36:36
Hi, Tricia - I see you have your hand raised. Is there something I can help with?
Renee Ponzio
36:39
Hello Renee from Rapid City S.D.
Linda George
36:40
Hi! Linda from RAK Academy ,UAE
Karen Burton
36:46
Karen Burton from Clemson, SC. About to graduate from U of SC
Catherine Morse
36:48
Catherine here from Geneva, NY--and MLIS student at Syracuse's iSchool
Delandrus Seales
36:51
Hi all!! I'm from Onslow County Public Library in NC.
Rachel Muchin Young
36:58
Hello. I'm Rachel from Mequon, Wisconsin.
Mercedes Pang
37:03
Mercedes Pang from Galveston, TX
Lisa Bendoff
37:08
Hello this is Lisa from the Winnetka-Northfield Public Library District. This should be a wonderful learning opportunity!
Michelle Gardner
37:12
Hi Michelle G from University of South Florida in Tampa.
Chazlyn Lovely
37:17
Thank you for the closed captioning!!!!
Katherine Lester
37:30
Kathy Lester, from Plymouth, Michigan
Sujata Halarnkar
37:41
Hi, Sujata from Arizona Western College, Yuma AZ
Irene Blanco
37:45
Hello everyone! I’m Irene Blanco, from Spain, living in NYC <3
Maggie Farrell
37:50
Welcome President Jefferson!!
chie suga
37:59
Hello, Chie from Tokyo. Lecturer of LIS course of university in Japan.
Allison Antrim
37:59
Hi, I'm Allison from Olathe, Kansas!
Jean Robinson
38:05
Hi! I'm Jean from Euclid, Ohio USA
Tina Coleman, ALA Staff
38:07
Hi, Jennifer - I see you have your hand raised. Is there something I can help you with?
Michelle Brown
38:18
Woot! Charlottesville!
Donna Chadwell
38:29
Hi from Corbin, KY :)
Calhoun-Gordon County Library
38:42
Hi from Georgia!
Andrew DeNicola
38:43
Charlottesville!? A hop, skip, and jump!
Estella Terrazas
38:43
Hi, Diana and Stella from Teton County Library, Jackson, WY
Sara Kelly Johns
39:19
Hi! I am Sara from snowy Saranac Lake, NY in the Adirondacks.
Melissa Walling
39:26
State of America’s Libraries Report:http://www.ala.org/news/state-americas-libraries-report-2021
Carrie Banks
39:53
Hi all from Inclusive Services at Brooklyn Public Library, Past President of ASGCLA.
Ann Vinciguerra
40:08
Ann from Montana State University Library, Bozeman
Maggie Farrell
40:10
that was great Prez Jefferson
K Fairchild
40:30
Hi, from Friends in South Jersey!
Robin Cogdill
40:31
Hi, from the beautiful Smoky Mountains in East Tennessee!
Maggie Farrell
42:09
a nice variety of speakers and initiatives!
Ann Larson
45:17
Hi from Hayward, WI
Melissa Walling
47:53
National Library Week: http://www.ala.org/news/mediapresscenter/presskits/nlw#:~:text=National%20Library%20Week%20(April%204,promote%20library%20use%20and%20support
Melissa Walling
48:02
I Love Libraries: http://ilovelibraries.org/Library Card Sign Up Month: http://www.ala.org/conferencesevents/celebrationweeks/cardLibraries Transform: http://ilovelibraries.org/librariestransform/I Love My Librarian Award: http://www.ilovelibraries.org/lovemylibrarian
Melissa Walling
51:22
There will be time after the panel for questions, feel free to add your questions in the Q&A anytime.
Paulette Hasier
52:52
Link to the graphics?
Melissa Walling
53:07
Learn more about the Gail Borden Public Library District Programs: https://gailborden.info/deals
Stephanie Hlywak
55:57
community specific considerations are so important, Natalie. it's all about knowing your audience. So cool to see how LCSUM got interpreted and brought people together!
Heather Harris-Brady
56:52
curbside larry! you inspired us to do a Rock around the Clock video - https://www.youtube.com/watch?v=aBsRdr_VJnY&t=15s
Melissa Walling
57:14
Meet Curbside Larry: https://www.youtube.com/watch?v=DPMHAQ-j1S8&list=PLrvFEAsJ7DykUn0GFutQC8F4zGyDJs7L4&index=1
Paulette Hasier
57:19
Link to video?
Stephanie Hlywak
57:30
You can read about Curbside Larry here, too: http://ilovelibraries.org/article/viral-sensation-curbside-larry-talks-libraries-and-informercials
Tracie Hall
57:39
I am star-struck right now!
Stephanie Hlywak
58:05
$7 well spent!
Maggie Farrell
58:15
creativity + passion = success
Heather Severson
58:40
This is so cool. I love it when libraries go viral.
Heather Severson
58:52
YES... Not just fame but RESULTS. Nice.
Tracie Hall
59:09
+ Heather
ALEJANDRA QUIROZ HERNÁNDEZ
59:23
fascinating
Howard Marks
01:00:01
Awesome
Meave Gallagher
01:01:13
Yolo County represent!
Stephanie Hlywak
01:01:18
Thanks John/Larry! Awesome results :)
Melissa Walling
01:01:39
Woodland Public LibraryTik- Tok https://www.tiktok.com/@woodlandpubliclibrary
Marj Atkinson
01:01:52
Aww Henrietta was my mom's name.
John Schaffer
01:02:34
Harris County Public Library. HCPL.net
Melissa Walling
01:03:09
Woodland Public Library's Instagram http://instagram.com/woodlandpubliclibrary
Cassandra Morris
01:03:16
Love to see libraries on tik tok.
Stephanie Hlywak
01:03:17
@Natalie -- can you see the q & a about the size of Gail Borden Public Library District
Marj Atkinson
01:04:40
inflatable costumes=COVID friendly
Cynthia French
01:05:18
Have you seen tiktok to have an effect on circ?
Jillian Eslami
01:05:27
I feel like tiktok could be SUCH a great tool for libraries!!!!!!!
Lisa Lockheart
01:05:33
WE totally want to see the cat!
Sara Cooper
01:05:50
SHOW CAT
Maggie Farrell
01:05:56
too funny!
Paulette Hasier
01:06:22
John my hubby is from H-town and loved the video
Sara Cooper
01:06:33
:) worth a shot
Melissa Walling
01:06:40
Video One: https://www.tiktok.com/@woodlandpubliclibrary/video/6928456165479222533?lang=en&is_copy_url=1&is_from_webapp=v1Video Two: https://www.tiktok.com/@woodlandpubliclibrary/video/6923283890266295558?lang=en&is_copy_url=1&is_from_webapp=v1Woodland Public LibraryTik- Tok https://www.tiktok.com/@woodlandpubliclibrary
Tracie Hall
01:06:41
Yesssss. Library sharks for the win!
Heather Severson
01:06:49
Good marketing... have to follow to see the kitty. ;-)
Chazlyn Lovely
01:07:52
So true! I feel like patrons get tired of seeing me in all of the videos and photos over and over again!
Joshua Whiting
01:08:05
Anyone have a list of libraries on TikTok or more suggested follows?
Carrie Banks
01:08:42
We have similar privacy issues at Inclusive Service at Brooklyn Public Library.
Stephanie Hlywak
01:08:46
@joshua -- check out this list: http://ilovelibraries.org/article/librarytiktok-takes-you-behind-shelves
Stephanie Hlywak
01:09:41
@joshua -- there's a tiktok of henrietta the cat at that link
Melissa Walling
01:09:45
Here are some of Ashley’s tips: https://wke.lt/w/s/FLZ-Zm
Chazlyn Lovely
01:10:21
Canva is so great! It's a lifesaver and faster than Photoshop (which I still love but can bog me down in all the options.)
Carla Howard
01:10:46
Canva is fun and easy to use....love it!
Chazlyn Lovely
01:11:08
Canva will save your brand colors in settings too!
Olivia Bowers
01:11:15
Canva is what we use primarily at our library and it's so user-friendly and just really visually satisfying!
Jillian Eslami
01:11:41
planoly is great for Instagram specifically
Chazlyn Lovely
01:12:06
I like Buffer because it allows sharing to Pinterest too. Can be glitchy though.
Marj Atkinson
01:12:20
Good idea as Hootsuite free version has seriously limited the amount of scheduled posts
Jillian Eslami
01:12:29
reposting/sharing is such a great way to connect!!!!
Melissa Walling
01:13:03
Here are some of Ashley’s tips: https://wke.lt/w/s/FLZ-Zm
Tony Iovino
01:14:15
We have used Cameo--has anyone else?
Chazlyn Lovely
01:14:38
I need to know more about the library cat - does she live in the library????? Can I get my own library cat? ;)
Ashley Cooksey
01:14:46
Thanks @Rena! I love using social media to share ideas, market our programs, and cheerlead for others!
Melissa Walling
01:14:48
@Ashley - can you put the name of the scheduler that you use in the Q&A
Ashley Cooksey
01:17:24
Thanks, @Rena!
Melissa Walling
01:17:31
Instructions for reporting censorship or other challenges is at http://www.ala.org/tools/challengesupport/report
Melissa Walling
01:17:54
Here are resources for trustees: http://www.ala.org/united/trustees/tipsheets
Beth Nawalinski
01:18:07
Learn more about Trustee training here - http://www.ala.org/united/trustee-training
Laura Espinoza
01:18:49
Social media can provide a platform for collecting stories. Our library, Gail Borden, is number one in our city on TripAdvisor. Also recently when a question was asked on a What's Happening Facebook page with 65K fans, the library received so many compliments about why to move here.
Jean Menard
01:18:53
Thank you!
Shawnda Hines
01:19:14
ALA's Public Policy and Advocacy team has resources for building relationships with decision makers, and Trustees & other leaders can contribute to these: http://www.ala.org/advocacy/getting-started
Shawnda Hines
01:20:08
We also have resources with best practices for using social media and streaming events: http://www.ala.org/advocacy/social-media
Lisa Lockheart
01:20:37
We have a lot of success with targeted emails to adults.
Heather Harris-Brady
01:20:46
Has anyone else noticed a big drop in Facebook results since November 2019?
Shawnda Hines
01:20:57
Speaking of traditional print and broadcast media... here are steps for reaching out to local outlets: http://www.ala.org/advocacy/media
Estella Terrazas
01:21:32
Are you consistent with what days/times/nights you offer programs?
Alissa Booth
01:22:10
We have success reaching adults that are not library patrons through our community's NextDoor.
Mary Short
01:22:11
No one has mentioned an e-newsletter. We send targeted emails to our patrons to promote our adult programs
Jennifer Tirrell
01:22:26
Buffer is great for scheduling social media posts
Melissa Walling
01:22:40
Hi attendees - there are a lot of great links being shared - be sure to select both "panelists and attendees" so everyone can see the resources
Sara Cooper
01:22:51
Agree with Estella, we have tried different times & days for programs for students vs. public patrons
Laura Espinoza
01:22:56
Offering programs in partnership allows so much for listening and reaching them with what they want
Michelle Gardner
01:22:57
Great comments all.
Ashley Cooksey
01:23:04
Great ideas, Natalie. We need to go where our patrons are, not where we are comfortable.
Nancy Greene
01:23:09
https://www.lighthouseguild.org/website-accessibility-guide/
Jean Robinson
01:23:17
TweetDeck is good for scheduling on Twitter
Tracie Hall
01:23:22
We used to market adult programs by connecting them to our collections. in a face to face environment, we'd place fliers for small business programs next to that section of our collections.
Julia Heiser
01:23:23
Find those FB groups to join and share too. Like "Moms of 'insert town'"
Nancy Greene
01:23:30
Sorry shared with panelists. They have guidelines for websites they used to have guidelines for print marketing.
Estella Terrazas
01:23:39
It's also great to tie in collaborators as co-hosts so they can share in the burden of promotions.
Megan Kovalaske Grimm
01:23:49
Community news notes at our local radio stations has helped us tremendously.
Sanhita SinhaRoy
01:24:02
Some ideas on designing your marketing message (including more info on Canva and other tools): https://americanlibrariesmagazine.org/2018/09/04/cutting-clip-art-simple-design-improvements/
Carol Eyman
01:24:21
I'm having a lot of success publicizing adult programs with email newsletters. Also, send the info about programs to community partners, like the Y, educational groups, other nonprofits, who have members interested in your programs (e.g., send announcements about a gardening program to local gardening clubs, community gardens, etc.)
Jennifer Garden
01:24:23
We've found it useful to publish events in the community calendar of the local newspaper.
Milagros Tanega
01:24:38
Email blasts is great! PR contacts
Tracie Hall
01:24:43
Love the conversation about "conversion"
Valerie Darling
01:25:02
As someone who used to work at public media, I would suggest you reach out to your NPR/PBS station for partnerships and various kinds of underwriting
Nancy Greene
01:25:27
I think Canva has a scheduler too. Not sure if there is a charge
Carla Howard
01:26:10
We have a town-wide account with Agorapulse. Super easy to use.
Carol Eyman
01:26:12
I think Canva pro is not too expensive, maybe $120 a year? and adds to the templates and other features you can use
Michelle Gardner
01:26:12
Great points, Natalie!
Cassandra Morris
01:26:18
I didn't even know you could schedule on twitter via twitter until a few weeks ago. I was completely surprised because I hadn't heard about that at all.
Elise Katz
01:26:23
I believe Canva is now making scheduling from their website.
Stephanie Hlywak
01:26:27
Make sure in times of crisis (or when there are big national/global issues in the news) you unschedule your scheduled posts so as not to appear out of sync
Lieca Hohner
01:26:36
Canva is free for libraries.
Jan Carmichael
01:26:37
For those interested in accessibility on social media, @HashtagHeyAlexa on Twitter shares good tips.
Valerie Darling
01:27:00
@Lieca - whaaa?! Canva is free for libraries?
Stephanie Hlywak
01:27:02
Thanks Jan!
Milagros Tanega
01:27:11
next-door great too.
Leah Rosenmiller
01:27:25
Ashley, what is your library's Instagram?
Rebecca Kilde
01:27:35
Canva is free for SOME libraries. The way our libraries are structured makes them government agencies and the pro version is no longer free.
Jennifer Alvino
01:27:37
Thank you everyone!
Melissa Walling
01:27:39
Great job everyone!!!
Jennifer Dye
01:27:48
Thank you!
Stephanie Hlywak
01:27:50
Yes Milagros! I recommend NextDoor as well
Elise Katz
01:27:52
Canva is now offering scheduling directly from their website
Ashley Cooksey
01:28:11
@ucaeducation (College of Education at UCA)
Marj Atkinson
01:28:16
Canva looks to schedule only under premium version
Stephanie Hlywak
01:28:39
If anyone has questions about social media strategy, I love talking about this topic! email me at shlywak@ala.org. Thanks for the vibrant conversation
Melissa Walling
01:29:20
Donate or apply to the ALA ReMember Fund: http://www.ala.org/membership/ala-remember-fund
Lieca Hohner
01:29:27
https://about.canva.com/blogs/canva-work-free-libraries/
Valerie Darling
01:29:39
@Lieca - thank you!
Melissa Walling
01:29:50
Learn about the COVID Library Relief Fund: http://www.ala.org/aboutala/ala-covid-library-relief-fundSession about the COVID Relief Fund:https://ala-events.zoom.us/webinar/register/WN_8SO7NLFnRx-blO7BV25frQ
Ashley Cooksey
01:30:39
You can access my resources and links here: https://wke.lt/w/s/FLZ-Zm
Tina Coleman, ALA Staff
01:31:16
Hi, Kate - I see your hand is raised. Is there something I can help with?
Denise Smith
01:31:20
Gotta run for another webinar. Thank you for the great information, ideas and resources!
Melissa Walling
01:31:29
Session about the COVID Relief Fund:https://ala-events.zoom.us/webinar/register/WN_8SO7NLFnRx-blO7BV25frQ
Melissa Walling
01:31:59
We look forward to seeing you at ALA Annual Conference: https://2021.alaannual.org/registration/register-now
Heather Harris-Brady
01:32:35
Thank you for the great talk!
Melissa Walling
01:33:38
Best practices for using social media channels for advocacy: http://www.ala.org/advocacy/social-media
Jazzy Celindro
01:33:50
We love PPA!
Melissa Walling
01:33:52
Guide to getting your library story in the local news: http://www.ala.org/advocacy/media
Melissa Walling
01:34:01
Follow us on @LibraryPolicy. [LINK: https://twitter.com/LibraryPolicy
Zola Mumford
01:34:14
Thanks to all of the panelists! I'm ready to recharge our library marketing.
Melissa Walling
01:34:28
Contact your state library agency to learn more: https://libguides.ala.org/state-libraries
Melissa Walling
01:34:47
Guide to help you access the non-IMLS funds in your state. http://www.ala.org/advocacy/american-rescue-plan-library-relief
Melissa Walling
01:35:44
#FundLibraries web page: http://www.ala.org/advocacy/fund-libraries
Melissa Walling
01:36:54
Visit our Build Libraries web page to see if your senators and representative have cosponsored the legislation: http://www.ala.org/advocacy/buildlibraries
Melissa Walling
01:37:11
Follow us on Twitter @LibraryPolicy https://twitter.com/LibraryPolicy
Maggie Farrell
01:37:37
member dues at work advancing libraries!
Melissa Walling
01:37:54
Register for the May ALA Connect Live: https://ala-events.zoom.us/webinar/register/WN_4G-Uiq3yQiiKSaxbk1XhPgWe look forward to seeing you at ALA Annual Conference: https://2021.alaannual.org/registration/register-now
Michelle Gardner
01:38:18
Thank you all for a great hour!
Cassandra Morris
01:38:32
Yay Cat!
Karen Golden
01:38:32
Thank you!
Josiane Helou
01:38:35
Thank you
Brittany Wright
01:38:39
Thanks! Yay cat.
susan Hope
01:38:40
Thank you! Very helpful advice.
Stephanie Hlywak
01:38:41
CAT!!!!!!
Stephanie Hlywak
01:38:45
Thanks everyone
Ann Larson
01:38:46
Tjamks!